Working from the high-level strategy crafted in Module 3 (Sales and Marketing Strategy), Right Angle Group first builds a sales model that defines an ROI scenario for measuring and demonstrating value. We then develop an initial sales campaign and implementation plan to quickly obtain credible references and validate your product positioning and pricing. We also define a standard sales process, including the optimal channel strategy and potential distribution partners. This module supplies your organization with a repeatable, scalable and predictable process. Right Angle defines all sales resource requirements for rolling out the sales plan for one year forward.

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