From information gathered from the first two phases, Right Angle drafts a one-year sales and marketing plan, presented to senior management for feedback and refinement. The plan includes:

1. Mission statement.
2. Corporate goals.
3. Marketing and sales objectives to meet goals.
4. Overall high-level sales and marketing strategy.
5. A strategy to integrate across all channels of communication:
   - brand
   - image
   - key corporate and product messaging
   - the value proposition and strategic advantage.
6. Pricing (prior to market validation from early-adopter accounts).
7. Required marketing and sales resources and timelines for execution, further refined in Module 5.

In addition, Right Angle will identify potential partners and “suitors” and arrange meetings.

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