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Rapid information gathering is a prerequisite to validate
sales and marketing planning and product positioning and smartly
execute tactical programs.
During information gathering, we minimize the time and burden
on your staff. We gather and review all appropriate written materials
and presentations and view your product or service demonstration.
We also study competitors and market information germane to your
business. We then query your senior leadership team, managers
and appropriate customers. Rapid information gathering is a prerequisite
for validating or refining your company and product positioning,
ROI assumptions, value proposition, product differentiation, and
overall marketing and sales planning. We work quickly, but professionally,
always with an eye on useful deliverables, not shelf ware.
Deliverables
- An assessment of your current product positioning, messaging,
value proposition, and differentiation, suggesting changes and
refinements.
- Assessment of any current sales programs to help secure highly
visible, first-sale reference accounts.
- Evaluation of your existing collateral, sales presentation,
and website, offering concrete suggestions to economically improve
your materials and site. The assessment includes specific suggestions
and projects, such as:
- Identifying topics and titles for white papers and bylined
articles with price tags for drafting them.
- Offering concepts for clever lead-generating offers and cross-channel
marketing programs.
- Reworking your main corporate brochure or website content,
if necessary.
- Developing a consistent brand and eye-catching image across
all marketing and sales mechanisms.
Right Angle provides prices and timelines for performing each
project outside the scope of Phase 1 deliverables.
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