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An Analysis of the target market and competitive landscape
Through more in-depth analysis, Right Angle Group validates and
refines assessments made in Module One (Rapid Information Gathering).
We assess your competitive landscape and define your present target
market through online research and interviews with top industry
analysts and luminaries and, possibly, your key competitors.
Deliverables
In addition to reviewing and refining
deliverables from Module 1, Right Angle provides the following:
- A description of your company’s optimal target market(s)
and verticals, and a profile of your optimal buyers and champions
across verticals. Buyer profiles include job titles, specific
“pain points,” and their involvement with particular
initiatives, planned or underway, that relate to your business.
- A competitive analysis that includes a brief summary of your
direct and indirect competitors.
- A handy competitive matrix with values that Right Angle defines
with you (i.e. a competitors’ corporate and product positioning,
value prop, product name and description, product capability,
principal target markets, tag line, pricing, industry awards
and accolades, website link.)
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