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Right Angle determines how to best allocate marketing dollars
to meet corporate revenue and profit goals. It defines: specific
online and offline marketing initiatives required across a one-year
period, a timetable, and a “kickoff” strategy. Marketing
programs may traverse:
- Corporate branding definition or refinement
- Public relations and analyst relations
- Bylined-article development and placement; awards applications,
and user stories
- A direct-marketing strategy that marries personalized email,
the web and direct mail
- Telemarketing
- Webcasts and seminars
- Trade shows
- Speaking opportunities
- Collateral and website development
You may choose Right Angle Marcom to execute any or all of these
initiatives.
In addition, this module helps define your Customer Relationship
Management (CRM) process and necessary technology for acquiring
and retaining customers.
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